"Brocade's approach to strategic planning seeks to engage more than the textual part of our thinking by creating graphic visualizations of the issues facing our organization. This led to a balancing of the seriousness of our mission with some humor and honesty, avoiding the drudgery often associated with strategic planning.”
- Mark Braley, Executive Director, Virginia Legal Services Corporation
“With Brocade’s facilitation and with good input from the Board, the result was a focused and realistic, but challenging, long-range plan. The whole process was executed with efficiency, humor, and excellent insights into our long-term hopes.”
- Jay Johnston, Jr., Board Chair, Polegreen Foundation
Strategic Planning Visualized
Each strategic planning engagement includes a visualization of the resulting plan. Directors tell us that they hang these in their offices, and in common spaces.
Strategic Issues Visualized
As part of the process of prioritizing issues and opportunities, we visually reflect back what we learned during a period of research (in addition to capturing these learnings in a document). These drawings are transformed into a series of posters that stakeholders can engage with during planning meetings - by leaving reactions, comments, and questions.